The role of social media in the process of choosing a tourist destination in the Moroccan cultural context
Bendahou, Chaimaa
The role of social media in the process of choosing a tourist destination in the Moroccan cultural context - 2020.
15
Social media plays a particularly powerful role in evaluating experiential products, including tourism products and services. It has fundamentally changed the way travelers and tourists search for, find, and share information. The intangibility of tourism products makes them quite difficult to verify or evaluate. Travelers therefore rely on the information provided by other travelers to make their decisions. The aim of this ethnographic article is to understand the use of social media in the process of choosing a tourist destination, taking into account the specificities of the Moroccan socio-cultural context.
The role of social media in the process of choosing a tourist destination in the Moroccan cultural context - 2020.
15
Social media plays a particularly powerful role in evaluating experiential products, including tourism products and services. It has fundamentally changed the way travelers and tourists search for, find, and share information. The intangibility of tourism products makes them quite difficult to verify or evaluate. Travelers therefore rely on the information provided by other travelers to make their decisions. The aim of this ethnographic article is to understand the use of social media in the process of choosing a tourist destination, taking into account the specificities of the Moroccan socio-cultural context.
Réseaux sociaux