The role of social media in the process of choosing a tourist destination in the Moroccan cultural context (notice n° 222171)
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| fixed length control field | 01475cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112060324.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bendahou, Chaimaa |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The role of social media in the process of choosing a tourist destination in the Moroccan cultural context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 15 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Social media plays a particularly powerful role in evaluating experiential products, including tourism products and services. It has fundamentally changed the way travelers and tourists search for, find, and share information. The intangibility of tourism products makes them quite difficult to verify or evaluate. Travelers therefore rely on the information provided by other travelers to make their decisions. The aim of this ethnographic article is to understand the use of social media in the process of choosing a tourist destination, taking into account the specificities of the Moroccan socio-cultural context. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | culture |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | netnography |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | destination choice |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | choix de la destination |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réseaux sociaux |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social networks |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer culture theory |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | netnographie |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berbou, Houcine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue Management & Innovation | o 2 | 2 | 2020-10-28 | p. 103-122 | 2658-9222 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-revue-management-et-innovation-2020-2-page-103?lang=en">https://shs.cairn.info/journal-revue-management-et-innovation-2020-2-page-103?lang=en</a> |
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