Videochoreomorphoses: Dancing and Music Videos in Mali
Djebbari, Élina
Videochoreomorphoses: Dancing and Music Videos in Mali - 2018.
61
In Mali, music videos are, as elsewhere, one of the best media for the artists to get known from the public, spread by television and via Internet. Although there are various ways to add images to music performances, numerous videos put dance at the core of this promotional tool. Through the analysis of a corpus of music videos that stage diverse kinds of dance, from traditional dance to what is locally known as “danse de clip,” this essay attempts to investigate their roles as modalities through which artists and dancers affirm their place in the Malian public space, articulating an imaginary of the local with conventions shared at a global scale. By addressing the emergence of “danse de clip” as a new choreographic genre along with its specific creative logics, the notion of videochoreomorphosis is then proposed as an analytic tool to appreciate how dance is transformed by both the music video format and the audio-visual techniques. Beyond the images, the focus on the economical constraints that underlie the production of music videos and on the discourses of the dancers allows for an understanding of the tensions between professional aspirations and legitimation registers that pervade the Malian dance world.
Videochoreomorphoses: Dancing and Music Videos in Mali - 2018.
61
In Mali, music videos are, as elsewhere, one of the best media for the artists to get known from the public, spread by television and via Internet. Although there are various ways to add images to music performances, numerous videos put dance at the core of this promotional tool. Through the analysis of a corpus of music videos that stage diverse kinds of dance, from traditional dance to what is locally known as “danse de clip,” this essay attempts to investigate their roles as modalities through which artists and dancers affirm their place in the Malian public space, articulating an imaginary of the local with conventions shared at a global scale. By addressing the emergence of “danse de clip” as a new choreographic genre along with its specific creative logics, the notion of videochoreomorphosis is then proposed as an analytic tool to appreciate how dance is transformed by both the music video format and the audio-visual techniques. Beyond the images, the focus on the economical constraints that underlie the production of music videos and on the discourses of the dancers allows for an understanding of the tensions between professional aspirations and legitimation registers that pervade the Malian dance world.
Réseaux sociaux