Les stratégies de positionnement responsable : le cas des tours opérateurs
Béji-Bécheur, Amina
Les stratégies de positionnement responsable : le cas des tours opérateurs - 2009.
39
This research analyses the discourses on the good practices’ firms in the tourist sector which participate in a program of the United Nations. Four approaches of companies’ positioning as regards corporate social responsibility (CSR) are identified: (1) CSR as quality certification process; (2) CSR as co-development of business with firms’ partners; (3) CSR is to protect the environment; (4) CSR is an overall sustainable development strategy. The article implies that these approaches of positioning are based on a dynamics of legitimating, contingent with the objectives of the organizations.
Les stratégies de positionnement responsable : le cas des tours opérateurs - 2009.
39
This research analyses the discourses on the good practices’ firms in the tourist sector which participate in a program of the United Nations. Four approaches of companies’ positioning as regards corporate social responsibility (CSR) are identified: (1) CSR as quality certification process; (2) CSR as co-development of business with firms’ partners; (3) CSR is to protect the environment; (4) CSR is an overall sustainable development strategy. The article implies that these approaches of positioning are based on a dynamics of legitimating, contingent with the objectives of the organizations.
Réseaux sociaux