Les stratégies de positionnement responsable : le cas des tours opérateurs (notice n° 445208)
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|---|---|
| fixed length control field | 01167cam a2200169 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121011919.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Béji-Bécheur, Amina |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les stratégies de positionnement responsable : le cas des tours opérateurs |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2009.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 39 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research analyses the discourses on the good practices’ firms in the tourist sector which participate in a program of the United Nations. Four approaches of companies’ positioning as regards corporate social responsibility (CSR) are identified: (1) CSR as quality certification process; (2) CSR as co-development of business with firms’ partners; (3) CSR is to protect the environment; (4) CSR is an overall sustainable development strategy. The article implies that these approaches of positioning are based on a dynamics of legitimating, contingent with the objectives of the organizations. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bensebaa, Faouzi |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 54 | 2 | 2009-04-01 | p. 39-49 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2009-2-page-39?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2009-2-page-39?lang=fr&redirect-ssocas=7080</a> |
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