Haribo: A museum aimed at tourists looking for a taste of childhood?
Deramond, Julie
Haribo: A museum aimed at tourists looking for a taste of childhood? - 2017.
10
The Haribo candy museum, which opened in Uzès since 1996, seems to have mainly been designed to turn visitors into consumers, and to attract sweet-toothed tourists rather than those with an informed interest in industrial history. With 272,000 annual visitors, the museum offers many opportunities to lure visitors into tasting the best-selling candies from the Haribo range and buy them from the shop. It also encourages visitors to visit again by repeatedly emphasizing the company’s familiar brand image, through an entertaining, celebratory, and participative museography that shows the candy at all stages. The idea is to make visitors salivate, and to seduce them, so that the shop becomes the logical outcome of their visit. Such captivating power widely contributes to the success of this museum.
Haribo: A museum aimed at tourists looking for a taste of childhood? - 2017.
10
The Haribo candy museum, which opened in Uzès since 1996, seems to have mainly been designed to turn visitors into consumers, and to attract sweet-toothed tourists rather than those with an informed interest in industrial history. With 272,000 annual visitors, the museum offers many opportunities to lure visitors into tasting the best-selling candies from the Haribo range and buy them from the shop. It also encourages visitors to visit again by repeatedly emphasizing the company’s familiar brand image, through an entertaining, celebratory, and participative museography that shows the candy at all stages. The idea is to make visitors salivate, and to seduce them, so that the shop becomes the logical outcome of their visit. Such captivating power widely contributes to the success of this museum.
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