Haribo: A museum aimed at tourists looking for a taste of childhood? (notice n° 459775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01560cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121042501.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Deramond, Julie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Haribo: A museum aimed at tourists looking for a taste of childhood? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 10 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Haribo candy museum, which opened in Uzès since 1996, seems to have mainly been designed to turn visitors into consumers, and to attract sweet-toothed tourists rather than those with an informed interest in industrial history. With 272,000 annual visitors, the museum offers many opportunities to lure visitors into tasting the best-selling candies from the Haribo range and buy them from the shop. It also encourages visitors to visit again by repeatedly emphasizing the company’s familiar brand image, through an entertaining, celebratory, and participative museography that shows the candy at all stages. The idea is to make visitors salivate, and to seduce them, so that the shop becomes the logical outcome of their visit. Such captivating power widely contributes to the success of this museum. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | museum |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sensorial tourism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | seduction |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mediation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | candy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | taste |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | exhibition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | enterprise |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | o 191 | 1 | 2017-03-01 | p. 83-98 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-communication-et-langages1-2017-1-page-83?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-communication-et-langages1-2017-1-page-83?lang=en&redirect-ssocas=7080</a> |
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