L’Oréal: The French flagship of Tech?
Lannuzel, Stéphane
L’Oréal: The French flagship of Tech? - 2021.
84
France is looking for its future Tech champion, but it may already exist. If the alliance of beauty products and digital was not self-evident at L’Oréal before 2010, it has since become a powerful instrument of transformation and performance for the Group. By switching its media investments to social networks, by strongly developing e-commerce, by cultivating an unequalled data heritage, or by developing innovative Tech services such as skin diagnosis, L’Oréal has become the world leader in Beauty Tech. To achieve this, it had to integrate Tech into the heart of its business, its professions, its organisation, and find the means to master it as it had done for marketing, product development or production. This required learning to combine curiosity and critical thinking, and to develop, in a platform logic, standard technological services, easy and quick to integrate into multiple and diverse customer experiences.
L’Oréal: The French flagship of Tech? - 2021.
84
France is looking for its future Tech champion, but it may already exist. If the alliance of beauty products and digital was not self-evident at L’Oréal before 2010, it has since become a powerful instrument of transformation and performance for the Group. By switching its media investments to social networks, by strongly developing e-commerce, by cultivating an unequalled data heritage, or by developing innovative Tech services such as skin diagnosis, L’Oréal has become the world leader in Beauty Tech. To achieve this, it had to integrate Tech into the heart of its business, its professions, its organisation, and find the means to master it as it had done for marketing, product development or production. This required learning to combine curiosity and critical thinking, and to develop, in a platform logic, standard technological services, easy and quick to integrate into multiple and diverse customer experiences.
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