L’Oréal: The French flagship of Tech? (notice n° 507552)
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| fixed length control field | 01461cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121085649.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lannuzel, Stéphane |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’Oréal: The French flagship of Tech? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 84 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | France is looking for its future Tech champion, but it may already exist. If the alliance of beauty products and digital was not self-evident at L’Oréal before 2010, it has since become a powerful instrument of transformation and performance for the Group. By switching its media investments to social networks, by strongly developing e-commerce, by cultivating an unequalled data heritage, or by developing innovative Tech services such as skin diagnosis, L’Oréal has become the world leader in Beauty Tech. To achieve this, it had to integrate Tech into the heart of its business, its professions, its organisation, and find the means to master it as it had done for marketing, product development or production. This required learning to combine curiosity and critical thinking, and to develop, in a platform logic, standard technological services, easy and quick to integrate into multiple and diverse customer experiences. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Le journal de l'école de Paris du management | o 149 | 3 | 2021-05-20 | p. 15-21 | 1253-2711 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2021-3-page-15?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2021-3-page-15?lang=en&redirect-ssocas=7080</a> |
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