Research-Intervention in marketing: The case of the use of nudges in sustainable public policies for Municipal Solid Waste management
Mechin-Delabarre, Aude
Research-Intervention in marketing: The case of the use of nudges in sustainable public policies for Municipal Solid Waste management - 2021.
86
This paper studies how research-intervention can constitute a framework adapted to the issues of the current evolution of marketing. Based on the experience of a committed collaboration with a regional government, it deals with the “nudge” concept and its used by a public organization. If we know that the impact of sustainable public policies can be reinforced by using these action levers, questions remain as to the conditions of their implementation. Thanks to the chosen methodology, the contribution of behavioral economics to public marketing are analyzed from an original angle.
Research-Intervention in marketing: The case of the use of nudges in sustainable public policies for Municipal Solid Waste management - 2021.
86
This paper studies how research-intervention can constitute a framework adapted to the issues of the current evolution of marketing. Based on the experience of a committed collaboration with a regional government, it deals with the “nudge” concept and its used by a public organization. If we know that the impact of sustainable public policies can be reinforced by using these action levers, questions remain as to the conditions of their implementation. Thanks to the chosen methodology, the contribution of behavioral economics to public marketing are analyzed from an original angle.
Réseaux sociaux