Research-Intervention in marketing: The case of the use of nudges in sustainable public policies for Municipal Solid Waste management
Type de matériel :
TexteLangue : français Détails de publication : 2021.
Sujet(s) : Ressources en ligne : Abrégé : This paper studies how research-intervention can constitute a framework adapted to the issues of the current evolution of marketing. Based on the experience of a committed collaboration with a regional government, it deals with the “nudge” concept and its used by a public organization. If we know that the impact of sustainable public policies can be reinforced by using these action levers, questions remain as to the conditions of their implementation. Thanks to the chosen methodology, the contribution of behavioral economics to public marketing are analyzed from an original angle.
Nous n'avons pas d'exemplaire de ce document
86
This paper studies how research-intervention can constitute a framework adapted to the issues of the current evolution of marketing. Based on the experience of a committed collaboration with a regional government, it deals with the “nudge” concept and its used by a public organization. If we know that the impact of sustainable public policies can be reinforced by using these action levers, questions remain as to the conditions of their implementation. Thanks to the chosen methodology, the contribution of behavioral economics to public marketing are analyzed from an original angle.
Réseaux sociaux