Heuristic learning process of the entrepreneurship practitioner-researcher

Rouveure, Thomas

Heuristic learning process of the entrepreneurship practitioner-researcher - 2021.


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This article describes the heuristic learning process of the researcher through the research-intervention methodology on a specific field of entrepreneurship: 16 managers-owners of microenterprises in the post-birth phase. We focused on the decision-making process of the entrepreneur, from the intention of actions to the behavior of the entrepreneur in the company. We highlight the richness of the results obtained through the research-intervention process.

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