Parental Mediation, a Key Element in the Construction of a Child’s Understanding in the Use of Pocket Money
Dias, Marcio
Parental Mediation, a Key Element in the Construction of a Child’s Understanding in the Use of Pocket Money - 2015.
52
Nowadays, children get a significant amount of pocket money, an argument often used by brands to justify why they address them directly. In order to understand how the use of pocket money enables children to become autonomous as consumer, we carried out a six-month ethnographic observation of twelve children aged 10 to 11 years – pupils in the 5th year of primary school and the 1st year of high school – within 12 French families living in Poitiers (France). Moreover, we observed their interactions with more than 50 people from different contexts in their everyday lives. This article examines the relational dynamics between parents and children which shapes both the meaning of pocket money within the family and the normative requirements that frame the level of child participation in specific consuming activities.
Parental Mediation, a Key Element in the Construction of a Child’s Understanding in the Use of Pocket Money - 2015.
52
Nowadays, children get a significant amount of pocket money, an argument often used by brands to justify why they address them directly. In order to understand how the use of pocket money enables children to become autonomous as consumer, we carried out a six-month ethnographic observation of twelve children aged 10 to 11 years – pupils in the 5th year of primary school and the 1st year of high school – within 12 French families living in Poitiers (France). Moreover, we observed their interactions with more than 50 people from different contexts in their everyday lives. This article examines the relational dynamics between parents and children which shapes both the meaning of pocket money within the family and the normative requirements that frame the level of child participation in specific consuming activities.
Réseaux sociaux