Le cas sensible de l’éthnicité (notice n° 1039200)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02269cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125174852.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zouaghi, Sondes |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le cas sensible de l’éthnicité |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 44 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article interroge la notion d’ethnicité et son utilisation comme variable de segmentation des marchés. L’ethnicité, comme objet d’étude sensible voire polémique, mènent les chercheurs à faire des choix théoriques et opérationnels qui se basent souvent sur des paradigmes coloniaux. Ces recherches ont donc un impact sur la diffusion de certaines idéologies au détriment d’autres. L’ethnicité ne serait-elle pas un artéfact qui existe uniquement parce que nous avons décidé de l’étudier ? La notion d’identité culturelle, généralisable à l’ensemble des consommateurs, constitue une alternative conceptuelle intéressante à celle d’ethnicité. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The sensitive case of ethnicityThis article questions the notion of ethnicity and its use as market segmentation variable. Ethnicity as sensitive or controversial subject of study, leads researchers to theoretical and operational choices which are often based on colonial paradigms. These researches have an impact on the spreading of certain ideologies to the detriment of others. Is ethnicity an artefact that exists only because we have decided to study it ? The notion of cultural identity, generalizable to all consumers, is a possible alternative to the concept of ethnicity. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | postcolonial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing ethnique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | colonial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | identité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | segmentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer culture theory |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ethnic marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | postcolonial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | colonial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | segmentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer culture theory |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue internationale de psychosociologie et de gestion des comportements organisationnels - RIPCO | XXII | 54 | 2015-11-23 | p. 129-137 | 2262-8401 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2016-54-page-129?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2016-54-page-129?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux