Compréhension du comportement de suivi multiplateforme des followers : Une étude quantitative exploratoire (notice n° 1048174)
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| fixed length control field | 02992cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125194944.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Laroutis, Dimitri |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Compréhension du comportement de suivi multiplateforme des followers : Une étude quantitative exploratoire |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 31 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Few studies are interested in the behavior of subscribers in terms of multiplatform following of influencers. Understanding this type of behavior would allow companies to answer, in part, their problem of relevance of the digital strategy. Our research aims to answer this question: What are the factors explaining the mono or multiplatform following behavior of a follower? This question is not insignificant because of its impact on the digital visibility strategy of a company. Our results highlight the significant impact of the quality of the influencer’s content, the response to the followers’ needs and their curiosity. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Son pocos los estudios que se interesan por el comportamiento de los abonados en cuanto al seguimiento multiplataforma de los influencers. Comprender este tipo de comportamiento permitiría a las empresas responder, en parte, a su problema de pertinencia de la estrategia digital. Nuestra investigación pretende responder a esta pregunta: ¿Cuáles son los factores que explican el comportamiento de seguimiento mono o multiplataforma de un seguidor? Esta cuestión no es baladí por su impacto en la estrategia de visibilidad digital de una empresa. Nuestros resultados destacan el importante impacto de la calidad del contenido del influencer, la respuesta a las necesidades de los seguidores y su curiosidad. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Peu de travaux s’intéressent au comportement des abonnés en termes de suivi multiplateforme des influenceurs. La compréhension de ce type de comportement permettrait pourtant aux entreprises de répondre, en partie, à leur problématique de pertinence de la stratégie digitale. Notre recherche vise à répondre à cette question : Quels sont les facteurs expliquant le comportement de suivi mono ou multiplateforme d’un follower ? Cette question n’est pas anodine en raison de son impact sur la stratégie digitale de visibilité d’une entreprise. Nos résultats soulignent l’impact significatif de la qualité du contenu de l’influenceur, la réponse aux besoins des followers et leur curiosité. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multiplateforme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing digital |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | influenceur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing d’influence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | influencer marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multiplatform |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boistel, Philippe |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Delannoy, Arnaud |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 162 | 3 | 2024-12-06 | p. 33-57 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2024-3-page-33?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2024-3-page-33?lang=fr&redirect-ssocas=7080</a> |
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