Communication de recrutement et/ou marque employeur ? (notice n° 119970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01961cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112013437.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yao, Namoin |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Communication de recrutement et/ou marque employeur ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 16 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le concept de la marque employeur a été très vulgarisé ces dernières années grâce aux pratiques communicationnelles médiatisées des entreprises. Présentée comme une marque à part entière, il s’agit de s’intéresser à sa nature en prenant en compte les dimensions sémiotiques, communicationnelles et sociales inhérentes à toute marque. L’objectif de l’article est de montrer la fragilité et l’obsolescence du concept, pensé pour répondre à une préoccupation contextuelle. Dans une perspective communicationnelle, nous suggérons d’utiliser le vocable « communication de recrutement ». |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Recruitment communication and/or employer brand ?The concept of employer branding gained popularity in recent years due to widely publicised communication practices of companies. Presented as a brand in its own right, this article focuses on its nature by taking into account the semiotic, communicative and social dimensions inherent in any brand. The objective of the paper is to demonstrate the weakness and the obsolescence of the concept, designed to address a contextual issues. In a communicational perspective, we suggest using the term recruitment communication. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication institutionnelle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | grandes entreprises |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marque employeur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | recrutement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | employer brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | recruitment |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | corporate communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | firms |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & management | 10 | 2 | 2014-02-12 | p. 73-85 | 2269-7195 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-management-2013-2-page-73?lang=fr">https://shs.cairn.info/revue-communication-et-management-2013-2-page-73?lang=fr</a> |
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