Political advertising (notice n° 149627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01270cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112025625.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fresnault-Deruelle, Pierre |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Political advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 87 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article, written from a semiologist point of view, is based on the idea that— rhetorically speaking—there is no real difference between a political poster and a commercial poster. Discussing posters designed to mobilize, the author thus uses the expression “political advertising.” The analysis seeks to understand the way in which posters first attract the attention of people in the street. What trick is used to make the spectator a partner or to enlist? Although political and advertising posters may be constructed using the same code, we must recognize that any poster can vary the methods of this code. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Political posters |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Phatic function |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Conative function |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Political advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising posters |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | o 180 | 2 | 2014-06-01 | p. 121-129 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-communication-et-langages1-2014-2-page-121?lang=en">https://shs.cairn.info/journal-communication-et-langages1-2014-2-page-121?lang=en</a> |
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