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This article, written from a semiologist point of view, is based on the idea that— rhetorically speaking—there is no real difference between a political poster and a commercial poster. Discussing posters designed to mobilize, the author thus uses the expression “political advertising.” The analysis seeks to understand the way in which posters first attract the attention of people in the street. What trick is used to make the spectator a partner or to enlist? Although political and advertising posters may be constructed using the same code, we must recognize that any poster can vary the methods of this code.