Instrumentalisation de la sémiotique au service de la publicité et du marketing : état des lieux (notice n° 1510155)
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|---|---|
| fixed length control field | 01795cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012327.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lugrin, Gilles |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Instrumentalisation de la sémiotique au service de la publicité et du marketing : état des lieux |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 40 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLe passage en revue des prestations susceptibles d’être assurées par les approches sémiotiques vise à décloisonner cette discipline, parfois bornée aux analyses gratuites de publicités. La sémiotique met en effet à la disposition des professionnels de la communication (publicitaires et marketeurs) des instruments permettant de décortiquer le sens des outils de communication. En conclusion est évoquée la question de la place de la sémiotique critique au sein de ces études. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The examination of the possibilities offered by semiotic approaches serves to decompartmentalize a field which is often restricted to wanton analyses of advertisement. In fact, semiotics provides professionals of communication (publicists and marketers) with instruments that enable to analyze the significance of communicative tools. In sum, the present analysis will bear on the position of critical semiotics within the field of communication. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sémiologie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sémiotique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Sens |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | semiologic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | semiotic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | signifiance |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 6 | 4 | 2006-12-01 | p. 5-36 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2006-4-page-5?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2006-4-page-5?lang=fr&redirect-ssocas=7080</a> |
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