La persuasion publicitaire : application des modèles théoriques de la psychologie sociale (notice n° 1510193)
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|---|---|
| fixed length control field | 01682cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012330.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Georget, Patrice |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La persuasion publicitaire : application des modèles théoriques de la psychologie sociale |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 4 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméDepuis les années 80, les modèles de la persuasion développés en psychologie sociale ont été appliqués à la réception des messages publicitaires. Cet article constitue à la fois une revue de question destinée à dresser le panorama et les limites des principaux résultats obtenus dans la recherche académique, puis une tentative d’application pour les praticiens qui souhaitent prendre en compte les apports de la recherche. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Since the Eighties, the theories of persuasion developed in social psychology were applied to the reception of the advertisements. This article gives at the same time a review of question intended to draw up the panorama and limits of the principal results gained in academic research, then an attempt at application intended for the experts who wish to take into account the contributions of research. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | application |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | modèle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | persuasion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | psychologie sociale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | application |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | persuasion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social psychology |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 5 | 1 | 2005-03-01 | p. 27-46 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2005-1-page-27?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2005-1-page-27?lang=fr&redirect-ssocas=7080</a> |
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