When the olfactory logo reflects brand values: A case study in the services industry (notice n° 155268)
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|---|---|
| fixed length control field | 01276cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112031350.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grobert, Julien |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | When the olfactory logo reflects brand values: A case study in the services industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 86 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Creating its own scent identity should enable a service company to reinforce its brand identity and deliver a specific atmosphere at its point of sale. This in situ study aims to formalize a specific method to create an olfactory logo in a service context. After presenting the existing techniques, an iterative process comprising six stages and different types of measurement (qualitative and quantitative) is implemented, leading to an olfactory signature congruent with the values of a firm and its point of sale. Finally, limitations and further research are discussed. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massa, Charlotte |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 93 | 1 | 2019-03-25 | p. 71-92 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2019-1-page-71?lang=en">https://shs.cairn.info/journal-decisions-marketing-2019-1-page-71?lang=en</a> |
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