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Creating its own scent identity should enable a service company to reinforce its brand identity and deliver a specific atmosphere at its point of sale. This in situ study aims to formalize a specific method to create an olfactory logo in a service context. After presenting the existing techniques, an iterative process comprising six stages and different types of measurement (qualitative and quantitative) is implemented, leading to an olfactory signature congruent with the values of a firm and its point of sale. Finally, limitations and further research are discussed.