La piratería publicitaria militante. ¿Cuáles son los efectos de la indignación moral sobre la causa defendida, la ONG implicada y la marca pirateada? (notice n° 1572425)
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| fixed length control field | 01732cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251214022440.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brodin, Oliviane |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La piratería publicitaria militante. ¿Cuáles son los efectos de la indignación moral sobre la causa defendida, la ONG implicada y la marca pirateada? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 8 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este artículo se centra en la piratería publicitaria con objetivo militante por parte de asociaciones u ONG con el fin de comprometer a los consumidores con su causa. Este tipo de apropiaciones son frecuentes, especialmente en las redes sociales, donde pueden circular ampliamente. Este artículo pretende estudiar sus efectos sobre la causa defendida, sobre la asociación que está detrás de la piratería publicitaria y sobre la marca que es objeto de esta. Se utilizó un diseño experimental para mostrar el papel de la indignación moral en estos efectos sobre las actitudes y el compromiso, teniendo en cuenta la radicalidad de la asociación y el tono del mensaje. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | activismo |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | antipublicidad |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | compromiso |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | contrapublicidad |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | indignación moral |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marca |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | militancia |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | piratería publicitaria |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | activism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising diversion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commitment |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | moral indignation |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Toti, Jean-François |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | 325-326 | 1-2 | 2024-05-06 | p. 27-37 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revista-revue-des-sciences-de-gestion-2023-6-page-27?lang=es&redirect-ssocas=7080">https://shs.cairn.info/revista-revue-des-sciences-de-gestion-2023-6-page-27?lang=es&redirect-ssocas=7080</a> |
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