L’activité de community management à l’épreuve de l’architecture algorithmique du web social (notice n° 1647276)
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| fixed length control field | 02422cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260208003141.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jammet, Thomas |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’activité de community management à l’épreuve de l’architecture algorithmique du web social |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 15 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Prenant pour point de départ l’activité d’animation d’espaces de marque sur le web 2.0 (community management), cet article décrit, dans une perspective de sociologie des usages, la manière dont l’évolution des plateformes numériques – Facebook en tête – favorise de la part des organisations qui les utilisent une communication promotionnelle guidée par des impératifs de performance marchande. En restituant la pluralité de contraintes interactionnelles, organisationnelles et techniques qui pèsent sur le travail des community managers, l’analyse met en lumière quelques-unes des principales difficultés auxquelles se heurtent les nouvelles formes d’intermédiation ouvertes par les plateformes du web dit social, et interroge la dépendance d’un nombre croissant d’organisations à l’égard de Facebook. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Community management activity put to the test of the social Web’s algorithmic architectureLooking at brand community management on the Web 2.0 from a sociology of socio-technical uses perspective, this article describes how the evolution of digital platforms—Facebook in particular—has encouraged organizations using them to push promotional communication driven by market performance imperatives. By accounting for the plurality of the interactional, organizational and technical constraints that weigh on the work of community managers, the analysis sheds light on some of the main difficulties facing the new forms of intermediation enabled by so-called social web platforms, and critically examines the dependence of a growing number of organizations on Facebook. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | algorithme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communauté de marque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | plateforme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | usages |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | web 2.0 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | algorithm |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand community |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | platform |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | uses |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Web 2.0 |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Réseaux | 212 | 6 | 2018-11-05 | p. 149-178 | 0751-7971 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-reseaux-2018-6-page-149?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-reseaux-2018-6-page-149?lang=fr&redirect-ssocas=7080</a> |
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