Place marketing devices as a vector of participation: an Arnsteinian approach to a territory brand (notice n° 171201)
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| fixed length control field | 01538cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112035141.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zumbo-Lebrument, Cédrine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Place marketing devices as a vector of participation: an Arnsteinian approach to a territory brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’adhésion pérenne de citoyens au projet de marque d’un territoire repose sur la capacité à mettre en œuvre une démarche de marketing territorial structurée autour de dispositifs participatifs. En s’appuyant sur l’échelle de la participation (Arnstein, 1969), cet article vise à étudier et d’apprécier les dispositifs déployés par la marque de territoire Auvergne Nouveau Monde. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Citizen involvement in a territory brand project is based on the ability to implement a place marketing approach structured around participatory devices. Based on the scale of participation proposed by Arnstein (1969), this article aims to investigate and appreciate the different devices deployed by the project to develop the brand of a territory. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | project |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | citizens |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | participation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | project |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | citizens |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | participation |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Gestion et management public | Volume 6 | 1 | 2018-03-15 | p. 9-24 | 2116-8865 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-gestion-et-management-public-2017-1-page-9?lang=en">https://shs.cairn.info/journal-gestion-et-management-public-2017-1-page-9?lang=en</a> |
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