Communiquer en période de crise : Centrale Danone à l’épreuve de la campagne de boycott sur Facebook en 2018 (notice n° 1923711)
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| fixed length control field | 02603cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260329022940.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | El Kadib, Ahmed |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Communiquer en période de crise : Centrale Danone à l’épreuve de la campagne de boycott sur Facebook en 2018 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2026.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 2 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cette recherche interroge les transformations de la communication de crise dans un environnement médiatique hybride, à partir du cas du boycott citoyen visant Centrale Danone au Maroc en 2018. En mobilisant une approche qualitative et inductive, combinant netnographie des publications Facebook de l’entreprise et entretiens semi-directifs, l’étude analyse les circulations entre sphères numériques et espaces sociaux hors ligne. Elle met en lumière l’émergence de dynamiques protestataires décentralisées, émotionnelles et virales, qui défient les cadres traditionnels de gestion de crise. Les résultats montrent l’incapacité de l’entreprise à construire un récit crédible face à une mobilisation connectée, affective et horizontalisée, révélant une crise de légitimité communicationnelle dans un espace public en recomposition. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study examines the transformation of crisis communication within a hybrid media environment, focusing on the 2018 citizen-led boycott of Centrale Danone in Morocco. Using a qualitative and inductive approach, combining a netnographic analysis of the company’s Facebook activity and semi-structured interviews, the research explores how protest dynamics circulate between online platforms and offline social spaces. It highlights the emergence of decentralized, emotional, and viral mobilizations that challenge traditional crisis management frameworks. Findings reveal the company’s inability to build a credible narrative in the face of a connected, affect-driven, and horizontally structured movement, exposing a legitimacy crisis in a reconfigured public communication sphere. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | boycott |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication de crise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Maroc |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mobilisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réseaux sociaux numériques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | boycott |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | crisis communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital social networks |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mobilization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Morocco |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hakim, Mariem |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & Organisation | - | 2 | 2026-03-18 | p. 25-43 | 1168-5549 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-organisation-2025-2-page-25?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-communication-et-organisation-2025-2-page-25?lang=fr&redirect-ssocas=7080</a> |
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