Big Data: Ushering in new vistas for marketing research (notice n° 200098)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00919cam a2200193 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112050813.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Merchant, Altaf |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Big Data: Ushering in new vistas for marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 39 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This column, written by Altaf Merchant of the University of Washington, invites marketing professionals to consider big data and the importance of taking into account the masses of information available to companies, along with analyzing them as accurately as possible. A fundamental issue in marketing research and the training of future marketers. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | African management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | database |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Projectics / Proyéctica / Projectique | o 21 | 3 | 2019-03-13 | p. 9-12 | 2031-9703 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-projectics-2018-3-page-9?lang=en">https://shs.cairn.info/journal-projectics-2018-3-page-9?lang=en</a> |
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