Big Data: Ushering in new vistas for marketing research
Type de matériel :
TexteLangue : français Détails de publication : 2019.
Sujet(s) : Ressources en ligne : Abrégé : This column, written by Altaf Merchant of the University of Washington, invites marketing professionals to consider big data and the importance of taking into account the masses of information available to companies, along with analyzing them as accurately as possible. A fundamental issue in marketing research and the training of future marketers.
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This column, written by Altaf Merchant of the University of Washington, invites marketing professionals to consider big data and the importance of taking into account the masses of information available to companies, along with analyzing them as accurately as possible. A fundamental issue in marketing research and the training of future marketers.
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