Publicité automobile et communication publique en sécurité routière : un grand malentendu (notice n° 248075)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02835cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112070943.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brunet, Samuel |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Publicité automobile et communication publique en sécurité routière : un grand malentendu |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 22 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLes différents acteurs engagés dans le domaine de la sécurité routière opposent souvent la publicité automobile et les campagnes publiques de communication sur le thème. Cette opposition repose sur une théorie béhavioriste implicite qui postule un effet puissant de la communication sur le comportement. Cet article montre, d’une part, au travers d’une analyse diachronique de la publicité automobile que cette opposition est plus faible et plus complexe qu’il n’y paraît, et, d’autre part, que la publicité des constructeurs et les campagnes publiques d’information ne forment que le sommet d’un iceberg de la communication en sécurité routière encore inexploré. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The advertising of cars and road safety campaigns are often seen as in opposition to each other. This opposition derives from an implicit behaviourist theory which postulates that communication has a powerful effect on behaviour. This article argues: 1) that a diachronic content analysis of car advertisements shows that this opposition is much weaker and more complex than its seems, and 2) that car advertising and public campaigns only constitute the tip of the unexplored iceberg of communication in the field of road safety. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ResumenLos diferentes agentes comprometidos con el ambito de la seguridad en la carretera ponen a menudo de manifiesto la oposición entre la publicidad sobre el automóbil y las campañas públicas des comunicación sobre este probléma. Esta oposición se apoya en una teoría behaviorista implícita que postula un potente efecto de la comunicación sobre el comportamiento. Este artículo muestra por una parte, gracias a un análisis diacrónico de la publicidad automobilistica, que esta oposición es mas debil y mas compleja de lo que aparece a simple vista. Por otra parte, que la publicidad de los constructores y las campañas públicas de información constituyen la cima del iceberg de la comunicación en matéria de seguridad en carretera que aun está por explorar. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité automobile |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | politique publique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sécurité routière |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | impact et comportement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | public policy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | impact and behaviour |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | road safety |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | car advertising |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Espaces et sociétés | 118 | 3 | 2004-09-01 | p. 43-61 | 0014-0481 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-espaces-et-societes-2004-3-page-43?lang=fr">https://shs.cairn.info/revue-espaces-et-societes-2004-3-page-43?lang=fr</a> |
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