Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels (notice n° 255804)
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| fixed length control field | 01920cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112072851.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Poncin, Ingrid |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 33 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le développement de la distribution multicanal accompagne l’essor que connaissent certaines technologies. Dans cette perspective, ce travail pose la question de la possible coexistence et complémentarité entre un vendeur virtuel ubiquitaire et les vendeurs réels. A travers une revue de la littérature et une étude qualitative auprès de professionnels de la vente, nous mettons en évidence les conditions pour une coexistence et/ou une complémentarité optimisée dans un contexte multicanal et nous dégageons les caractéristiques essentielles à développer pour un vendeur virtuel ubiquitaire. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The possible coexistence and complementarily between a virtual ubiquitous salesman and real salespeopleThe present work deals with the question of the possible coexistence and complementarily between a virtual ubiquitous salesman and real salespeople. Through the literature review and a qualitative study with sale professionals, we bring to light the conditions for an optimized coexistence andor a complementarily in a multi-channel context and we show up the essential characteristics of a successful virtual salesman. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multicanal |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vendeurs |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | agents virtuels |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ubiquité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | salespeople |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multi-channel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | virtual agents |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ubiquity |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ben Mimoun, Mohammed Slim |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Prospective | Volume 28 | 5 | 2011-10-01 | p. 31-46 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-gestion-2000-2011-5-page-31?lang=fr">https://shs.cairn.info/revue-gestion-2000-2011-5-page-31?lang=fr</a> |
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