La stratégie de publicitarisation dans les éditions française et brésilienne du HuffPost : une tension symbolique et éthique (notice n° 394954)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02087cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119051437.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aubrun, Frédéric |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La stratégie de publicitarisation dans les éditions française et brésilienne du HuffPost : une tension symbolique et éthique |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 44 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’analyse des éditions française et brésilienne du pure player international The HuffPost permet de mettre au jour un cas typique de publicitarisation. L’intégration de la publicité au sein des deux éditions repose à la fois sur une logique globale et sur des adaptations locales. Cette gestion publicitaire « glocale » met en évidence un des traits constitutifs du journalisme en ligne : l’harmonisation croissante des logiques éditoriale et publicitaire. Dans le même temps, l’hybridation des deux chaînes de métiers implique une tension éthique. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The analysis of the French and Brazilian editions of the international pure player The HuffPost allows to bring to light a typical case of “publicitarisation”. The integration of advertising within both editions is based on global logic and local adaptations. This «glocal» advertising management highlights one of the defining features of online journalism: the increasing harmonization of editorial and advertising logics. At the same time, the hybridization of the two professional chains implies an ethical tension. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | éthique journalistique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicitarisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité native |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | glocalisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | HuffPost |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | journalistic ethics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | native advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | « publicitarisation » |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | glocalisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | HuffPost |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Del Vecchio-Lima, Myrian |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & management | 18 | 2 | 2022-02-09 | p. 59-73 | 2269-7195 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-management-2021-2-page-59?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-communication-et-management-2021-2-page-59?lang=fr&redirect-ssocas=7080</a> |
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