Apport des chaînages cognitifs à la segmentation des marchés (notice n° 401536)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01293cam a2200193 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119074042.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Valette-Florence, Pierre |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Apport des chaînages cognitifs à la segmentation des marchés |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2003.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 90 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article se propose de mettre en relief les aspects novateurs de l’analyse des chaînages cognitifs en matière de segmentation. La démarche, appliquée à l’achat de parfums pour hommes et femmes, est essentielle pour la réalisation des stratégies de positionnement ou de communication. Elle confirme le caractère polymorphe de la consommation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article proposes to highlight the innovative aspects of means-end chains analysis in terms of segmentation. This approach, applied to the purchase of perfumes for men and women, is essential for the definition of positioning or communication strategies. Moreover, it confirms the polymorphic character of consumption. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrandi, Jean-Marc |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roehrich, Gilles |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 32 | 4 | 2003-12-01 | p. 31-43 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2003-4-page-31?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2003-4-page-31?lang=fr&redirect-ssocas=7080</a> |
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