Modes de collaboration dans les services interorganisationnels (notice n° 402616)
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|---|---|
| fixed length control field | 01485cam a2200181 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119075835.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marion, Frédéric |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Modes de collaboration dans les services interorganisationnels |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1996.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 35 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article analyse la complexité des situations interorganisationnelles de service et la difficulté de gérer les relations client, qui s’étalent sur des mois, voire des années, et qui comprennent un processus d’achat-vente et un processus de coproduction, et au sein desquelles interagissent une multiplicité d’acteurs. Cet article s’appuie sur le cas d’une société de services et d’ingénierie informatique, dont l’un des objectifs est d’améliorer la gestion de ses relations clients. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The aim of this paper is to analyse the complexity of business to business service situations and the difficulty to manage such customer relationships, that can last several months or years, include the buying selling process and coproduction, and within which many actors interact. The analysis is illustrated by the case of a computer based service company that tries to better manage its customer relationships. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Carrel-Billard |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 8 | 2 | 1996-06-01 | p. 23-30 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-1996-2-page-23?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-1996-2-page-23?lang=fr&redirect-ssocas=7080</a> |
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