L’influence des utilisations du téléphone portable sur l’expérience de magasinage (notice n° 445784)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02448cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121013004.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Flacandji, Michaël |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’influence des utilisations du téléphone portable sur l’expérience de magasinage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 38 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’objectif de cette étude exploratoire est double : 1) cerner dans quelle mesure l’utilisation du téléphone portable en magasin, quelle qu’elle soit, peut venir enrichir ou, au contraire, altérer l’expérience de magasinage dans le cas des courses ordinaires ; et 2) déterminer si clients et professionnels de la grande distribution alimentaire partagent les mêmes représentations en la matière. Pour ce faire, des entretiens semi-directifs auprès de 34 clients utilisateurs du téléphone portable en magasin et auprès de 15 professionnels ont été effectués. L’analyse dyadique effectuée souligne que les usages du téléphone portable, qu’ils soient à finalité marchande ou non, impactent différemment les dimensions de l’expérience. Elle permet, en outre, d’apporter un éclairage sur les interrelations opérant entre elles. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of this exploratory study is twofold: 1) to identify the extent to which the use of mobile phones in store can enrich or alter the shopping experience in relation to grocery shopping; and 2) to find if customers and retailers share the same representations on this impact. With this aim, semi-structured interviews with 34 mobile users in store and 15 professionals were conducted. The dyadic analysis carried out emphasizes that the different uses of mobile, related to the shopping task or not, have a different impact on the dimensions of the shopping experience. The results also shed light on the interrelations that operate between them. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | expérience de magasinage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | téléphone portable |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ambivalence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | courses ordinaires |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | expérience omnicanal |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | shopping experience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ambivalence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | omnichannel experience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mobile |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | grocery retailing |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vlad, Mariana |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 100 | 4 | 2020-12-25 | p. 79-96 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2020-4-page-79?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2020-4-page-79?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux