The art of integrating acquisitions by L’Oréal (notice n° 507740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01313cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121085819.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Carillon, Cyrille |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The art of integrating acquisitions by L’Oréal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 60 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In an increasingly competitive market, L’Oréal’s acquisitions have increased significantly over the last ten years, a sign of growth and diversity in its business and marketing model. However, integrating a new, often young and fragile brand into a multinational organisation with increasing ethical, environmental and consumer protection requirements is a complex exercise. How to welcome newcomers with respect and kindness, ensuring them a place of which they will be proud while adapting their model to the Group’s ambitions? This implies rigorous due diligence and projected synergies, the financing of multidisciplinary integration teams, but also and above all transparency, ethics and generosity in the post-acquisition support for change. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Le journal de l'école de Paris du management | Special Issue 1 | NS1 | 2024-09-17 | p. 17-23 | 1253-2711 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-le-journal-de-l-ecole-de-paris-du-management-2024-NS1-page-17?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-le-journal-de-l-ecole-de-paris-du-management-2024-NS1-page-17?lang=en&redirect-ssocas=7080</a> |
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