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In an increasingly competitive market, L’Oréal’s acquisitions have increased significantly over the last ten years, a sign of growth and diversity in its business and marketing model. However, integrating a new, often young and fragile brand into a multinational organisation with increasing ethical, environmental and consumer protection requirements is a complex exercise. How to welcome newcomers with respect and kindness, ensuring them a place of which they will be proud while adapting their model to the Group’s ambitions? This implies rigorous due diligence and projected synergies, the financing of multidisciplinary integration teams, but also and above all transparency, ethics and generosity in the post-acquisition support for change.