The effect of brand personality on attachment and consumers’ purchase intention: (notice n° 577701)
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| fixed length control field | 01811cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121135116.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghali-Zinoubi, Zohra |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The effect of brand personality on attachment and consumers’ purchase intention: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 47 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research aims to study the effect of clothing brands’ personality traits on the emotional attachment and purchase intention of consumers, while testing the moderating role of country of origin, both of the brand and of the consumer. Our empirical study of 1,514 Tunisian and Saudi consumers led us to develop a two-dimensional model (pleasant/introverted) of clothing brands’ personalities, and showed that such a personality can stimulate the emotional attachment of the consumer. However, only the introverted dimension of the brand personality triggers the purchase intention of Arab Muslim consumers. The moderating effect of the origin of the brand confirms the importance of adapting to the cultural specificities of each market when designing the brand. Based on these results, we can suggest several ways in which professionals in the women’s ready-to-wear clothing sector in these two countries can improve. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | country of origin |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | purchase intention |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand personality |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand attachment |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | purchase intention |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | The<br/>brand personality |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | attachment to the brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | country<br/>of origin |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bali Kalboussi, Wahiba |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | o 319 | 1 | 2023-04-26 | p. 43-56 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-revue-des-sciences-de-gestion-2023-1-page-43?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-revue-des-sciences-de-gestion-2023-1-page-43?lang=en&redirect-ssocas=7080</a> |
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