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This research aims to study the effect of clothing brands’ personality traits on the emotional attachment and purchase intention of consumers, while testing the moderating role of country of origin, both of the brand and of the consumer. Our empirical study of 1,514 Tunisian and Saudi consumers led us to develop a two-dimensional model (pleasant/introverted) of clothing brands’ personalities, and showed that such a personality can stimulate the emotional attachment of the consumer. However, only the introverted dimension of the brand personality triggers the purchase intention of Arab Muslim consumers. The moderating effect of the origin of the brand confirms the importance of adapting to the cultural specificities of each market when designing the brand. Based on these results, we can suggest several ways in which professionals in the women’s ready-to-wear clothing sector in these two countries can improve.