Resilience strategies of banks faced with the development of Mobile Financial Services (MFS) from Telecoms (Mobile Money) (notice n° 577815)

détails MARC
000 -LEADER
fixed length control field 01504cam a2200169 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121135159.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Toubania, Niassoué
Relator term author
245 00 - TITLE STATEMENT
Title Resilience strategies of banks faced with the development of Mobile Financial Services (MFS) from Telecoms (Mobile Money)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2024.<br/>
500 ## - GENERAL NOTE
General note 30
520 ## - SUMMARY, ETC.
Summary, etc. Mobile Money, developed by telecoms operators, has met with great success, positioning these companies as a major threat to banks. However, despite this competition, banks have been able to maintain their resilience in the face of these services. This research aims to understand the strategies implemented by BF’s banks to cope with the development of Mobile Money. The study was based on 15 semi-structured interviews with six banks in BF and the analysis was carried out using Nvivo12. The results show that the resilience of banks in Burkina Faso (BF) stems from four main strategies: strategic partnership, conversion of the banking business, influence of decision-makers and mass banking, the use and content of which depend on the context. The knowledge generated by this text will help bank decision-makers draw up their strategic plans for the digital age.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Toé, Mamadou
Relator term author
786 0# - DATA SOURCE ENTRY
Note La Revue des Sciences de Gestion | o 328-329 | 2 | 2024-10-23 | p. 87-97 | 1160-7742
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-la-revue-des-sciences-de-gestion-2024-2-page-87?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-la-revue-des-sciences-de-gestion-2024-2-page-87?lang=en&redirect-ssocas=7080</a>

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