Resilience strategies of banks faced with the development of Mobile Financial Services (MFS) from Telecoms (Mobile Money) (notice n° 577815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01504cam a2200169 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121135159.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Toubania, Niassoué |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Resilience strategies of banks faced with the development of Mobile Financial Services (MFS) from Telecoms (Mobile Money) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 30 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Mobile Money, developed by telecoms operators, has met with great success, positioning these companies as a major threat to banks. However, despite this competition, banks have been able to maintain their resilience in the face of these services. This research aims to understand the strategies implemented by BF’s banks to cope with the development of Mobile Money. The study was based on 15 semi-structured interviews with six banks in BF and the analysis was carried out using Nvivo12. The results show that the resilience of banks in Burkina Faso (BF) stems from four main strategies: strategic partnership, conversion of the banking business, influence of decision-makers and mass banking, the use and content of which depend on the context. The knowledge generated by this text will help bank decision-makers draw up their strategic plans for the digital age. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Toé, Mamadou |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | o 328-329 | 2 | 2024-10-23 | p. 87-97 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-la-revue-des-sciences-de-gestion-2024-2-page-87?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-la-revue-des-sciences-de-gestion-2024-2-page-87?lang=en&redirect-ssocas=7080</a> |
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