Francis Ponge and the literary history of advertising (notice n° 586610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01814cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121143224.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boucharenc, Myriam |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Francis Ponge and the literary history of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 15 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Francis Ponge did not share the modernist enthusiasm of Cendrars, Cocteau, or Mac Orlan for advertising. He considered it as resulting from capitalist society, which reduces everything to its market value. The author of Le parti pris des choses will however be led, by financial necessity, not only to respond to the demands of advertising but also to make use of it himself. On the one hand he signed advertising texts for prestigious companies, on the other he worked in 1953–1954 for an agency, OGEP, for which he anonymously wrote various unpublished projects. Preparations for their publication are currently underway (eds. Benoît Auclerc, Myriam Boucharenc, and Gérard Farasse†). The aim is to present these exceptional archives from a mainly historical perspective by situating them in the “literary history of advertising,” a history which, although long hidden, is as essential to understanding the history of literature as the history of advertising. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | literature |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | history |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Francis Ponge |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | archives |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publishing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | literature |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | history |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Francis Ponge |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | archives |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publishing |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Sociétés & Représentations | o 54 | 2 | 2022-09-12 | p. 169-180 | 1262-2966 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-societes-et-representations-2022-2-page-169?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-societes-et-representations-2022-2-page-169?lang=en&redirect-ssocas=7080</a> |
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