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Francis Ponge did not share the modernist enthusiasm of Cendrars, Cocteau, or Mac Orlan for advertising. He considered it as resulting from capitalist society, which reduces everything to its market value. The author of Le parti pris des choses will however be led, by financial necessity, not only to respond to the demands of advertising but also to make use of it himself. On the one hand he signed advertising texts for prestigious companies, on the other he worked in 1953–1954 for an agency, OGEP, for which he anonymously wrote various unpublished projects. Preparations for their publication are currently underway (eds. Benoît Auclerc, Myriam Boucharenc, and Gérard Farasse†). The aim is to present these exceptional archives from a mainly historical perspective by situating them in the “literary history of advertising,” a history which, although long hidden, is as essential to understanding the history of literature as the history of advertising.