La place du marketing territorial dans le processus de transformation territoriale (notice n° 645209)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01922cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121182801.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chamard, Camille |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La place du marketing territorial dans le processus de transformation territoriale |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 16 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Alors que les pratiques de marketing territorial occupent une place croissante au sein des collectivités territoriales, les fondements théoriques restent trop souvent en retrait des publications, qu’elles soient de nature académique ou pratique. Cette contribution revient sur la définition du marketing territorial afin de mettre en lumière le processus de transformation qu’il opère. Ensuite, la théorie des activités est mobilisée pour construire une grille d’analyse utilisable par les acteurs en charge des démarches de marketing territorial. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As place branding becomes increasingly popular with local and regional authorities, the theoretical and empirical foundations of this practice need to be clarified. This contribution reviews the definition and evaluation of place branding to highlight its impact on territorial transformation. This requirement of more operational evaluation metrics leads the authors to propose a multi-dimensional analytical framework for the different project stakeholders. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing territorial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | branding territorial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | développement territorial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | transformation territoriale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territorial transformation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territorial marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place branding |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schlenker, Lee |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Gestion et management public | Volume 6 / 1 | 3 | 2018-03-15 | p. 41-57 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-gestion-et-management-public-2017-3-page-41?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-gestion-et-management-public-2017-3-page-41?lang=fr&redirect-ssocas=7080</a> |
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