Stratégies des grandes firmes pharmaceutiques face aux médicaments génériques (notice n° 675689)

détails MARC
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control field 20250121201439.0
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Language code of text/sound track or separate title fre
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Personal name Yacoub, Nejla
Relator term author
245 00 - TITLE STATEMENT
Title Stratégies des grandes firmes pharmaceutiques face aux médicaments génériques
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2010.<br/>
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General note 35
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Summary, etc. RésuméQuelles sont les stratégies adoptées par les grandes firmes pharmaceutiques face à la concurrence mondialisée des génériques ? Dans cet article, nous nous intéressons à l’arbitrage que ces firmes réalisent entre les stratégies d’ accumulation et de valorisation de leur capital-savoir. Ce dernier est défini comme l’ensemble des informations, connaissances et savoir-faire qu’elles produisent, acquièrent, combinent et systématisent dans le but d’être utilisés dans le processus de production de valeur. Nous montrons que les grandes firmes pharmaceutiques cherchent d’abord la rentabilité à court terme, privilégiant les objectifs de valorisation de leur capital-savoir existant tandis que leurs objectifs d’accumulation du capital-savoir sont ciblés sur l’innovation mineure. Codes JEL : L12, L21, L65
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Summary, etc. What are the strategies adopted by Big Pharmaceutical Firms ( Big Pharma) face to the globalized generics competition? In this paper our interest is targeted on the arbitration of these firms between knowledge-capital accumulation and knowledgecapital valorisation strategies. The knowledge-capital is defined as the set of information, knowledge, know-how that a firm produces, acquires, combines and systemizes to be used in the value production process. We show that Big Pharma are short-run profit seeking, privileging the objectives of valorisation of their existent knowledge-capital while their objectives of accumulation of knowledge-capital are targeted on minor innovation. JEL codes: L12, L21, L65
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element capital-savoir
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Topical term or geographic name as entry element brevets
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element accumulation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element médicaments génériques
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element valorisation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element innovation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element stratégies des firmes pharmaceutiques
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Big Pharma strategies
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element generic drugs
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Topical term or geographic name as entry element patents
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element innovation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element knowledge-capital
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Laperche, Blandine
Relator term author
786 0# - DATA SOURCE ENTRY
Note Innovations | 32 | 2 | 2010-06-17 | p. 81-107 | 1267-4982
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/revue-innovations-2010-2-page-81?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-innovations-2010-2-page-81?lang=fr&redirect-ssocas=7080</a>

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