Metaphoric Representations of Transmedia: A Semiotic Analysis of the Orange Transmedia Lab’s Discourse (notice n° 715070)
[ vue normale ]
000 -LEADER | |
---|---|
fixed length control field | 01468cam a2200253 4500500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250122192045.0 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | fre |
042 ## - AUTHENTICATION CODE | |
Authentication code | dc |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Renaud, Lise |
Relator term | author |
245 00 - TITLE STATEMENT | |
Title | Metaphoric Representations of Transmedia: A Semiotic Analysis of the Orange Transmedia Lab’s Discourse |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2015.<br/> |
500 ## - GENERAL NOTE | |
General note | 3 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | In the context of a discursive infatuation with transmedia, this article encourages us to deconstruct the representations on which transmedia promotion is based. The semantic confusion around this term seems to be an advantage for its own publicity. It allows transmedia to be perceived as an innovative and creative phenomenon. The analysis of its figuration in articles published on the website of the Orange Transmedia Lab led the author to identify three figurative recurrences (fragmentation, immersion, and participation) that can be seen as a way to sublimate transmedia uses and writings while justifying industrial strategies. |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | semiotics |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | industrial strategies |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Transmedia |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | media uses |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | representation |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | figures |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | writings |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | discourse |
786 0# - DATA SOURCE ENTRY | |
Note | Les Enjeux de l’information et de la communication | o 15/2 | 2 | 2015-08-02 | p. 63-72 | 1778-4239 |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2014-2-page-63?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2014-2-page-63?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux