Metaphoric Representations of Transmedia: A Semiotic Analysis of the Orange Transmedia Lab’s Discourse (notice n° 715070)

détails MARC
000 -LEADER
fixed length control field 01468cam a2200253 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250122192045.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Renaud, Lise
Relator term author
245 00 - TITLE STATEMENT
Title Metaphoric Representations of Transmedia: A Semiotic Analysis of the Orange Transmedia Lab’s Discourse
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2015.<br/>
500 ## - GENERAL NOTE
General note 3
520 ## - SUMMARY, ETC.
Summary, etc. In the context of a discursive infatuation with transmedia, this article encourages us to deconstruct the representations on which transmedia promotion is based. The semantic confusion around this term seems to be an advantage for its own publicity. It allows transmedia to be perceived as an innovative and creative phenomenon. The analysis of its figuration in articles published on the website of the Orange Transmedia Lab led the author to identify three figurative recurrences (fragmentation, immersion, and participation) that can be seen as a way to sublimate transmedia uses and writings while justifying industrial strategies.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element semiotics
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element industrial strategies
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Transmedia
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element media uses
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element representation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element figures
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element writings
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element discourse
786 0# - DATA SOURCE ENTRY
Note Les Enjeux de l’information et de la communication | o 15/2 | 2 | 2015-08-02 | p. 63-72 | 1778-4239
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2014-2-page-63?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2014-2-page-63?lang=en&redirect-ssocas=7080</a>

Pas d'exemplaire disponible.

PLUDOC

PLUDOC est la plateforme unique et centralisée de gestion des bibliothèques physiques et numériques de Guinée administré par le CEDUST. Elle est la plus grande base de données de ressources documentaires pour les Étudiants, Enseignants chercheurs et Chercheurs de Guinée.

Adresse

627 919 101/664 919 101

25 boulevard du commerce
Kaloum, Conakry, Guinée

Réseaux sociaux

Powered by Netsen Group @ 2025