Metaphoric Representations of Transmedia: A Semiotic Analysis of the Orange Transmedia Lab’s Discourse
Type de matériel :
TexteLangue : français Détails de publication : 2015.
Sujet(s) : Ressources en ligne : Abrégé : In the context of a discursive infatuation with transmedia, this article encourages us to deconstruct the representations on which transmedia promotion is based. The semantic confusion around this term seems to be an advantage for its own publicity. It allows transmedia to be perceived as an innovative and creative phenomenon. The analysis of its figuration in articles published on the website of the Orange Transmedia Lab led the author to identify three figurative recurrences (fragmentation, immersion, and participation) that can be seen as a way to sublimate transmedia uses and writings while justifying industrial strategies.
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In the context of a discursive infatuation with transmedia, this article encourages us to deconstruct the representations on which transmedia promotion is based. The semantic confusion around this term seems to be an advantage for its own publicity. It allows transmedia to be perceived as an innovative and creative phenomenon. The analysis of its figuration in articles published on the website of the Orange Transmedia Lab led the author to identify three figurative recurrences (fragmentation, immersion, and participation) that can be seen as a way to sublimate transmedia uses and writings while justifying industrial strategies.
Réseaux sociaux