La communication exposée par les agences. Une version économique de la séduction (notice n° 743847)
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| fixed length control field | 02360cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092043.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Collette, Karine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La communication exposée par les agences. Une version économique de la séduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 81 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméSi la communication consiste à aller vers l’autre, les agences de communication le font sous le prisme de la séduction. Et cette séduction a un double objectif : parvenir à l’effet voulu sur le récepteur (persuader et plaire) et exposer, tel un portfolio d’artiste, leur savoir-faire communicationnels. Trois stratégies discursives manipulatoires ont été répertoriées : 1) Détourner le genre définitionnel : intégrer des éléments localisés, à une définition approximative de la communication, 2) Enchâsser des éléments subjectifs dans le discours stratégique, 3) Centrer l’offre sur le client pour déjouer la menace de la communication publicitaire, en simulant l’humanisation des relations commerciales. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | If communication consists of moving closer to the other, communicationsagencies do so under the guise of appealing to the receiver. This attempt to appeal has two objectives: to create the desired effect on the receiver (to persuade and to please), and to display the agency’s communicational expertise, much like an artist’s porfolio. Three manipulative discursive strategies have been identified:1) to mask the defining genre by integrating localized elements into an approximate definition of communication; 2) to embed subjective elements in the strategic discourse; and 3) to centre the offer on the client, in order to dispel the impression of advertising and to give the appearance of humanizing business relations. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | agences de communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | discours |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégies discursives manipulatoires |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | séduction économique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | discourses |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | manipulative discursive strategies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communications agencies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commercial appeal |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Menet, Nicolas |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Market Management | 7 | 1 | 2007-03-01 | p. 39-51 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2007-1-page-39?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2007-1-page-39?lang=fr&redirect-ssocas=7080</a> |
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