Le processus de développement de nouveaux produits : une collaboration risquée entre marketing et design (notice n° 743866)
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| fixed length control field | 01832cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123092045.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffmann, Jonas |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le processus de développement de nouveaux produits : une collaboration risquée entre marketing et design |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 100 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLe marketing et le design semblent vivre une cohabitation parfois tumultueuse dans le Processus de Développement de Nouveaux Produits. Pourtant, toutes deux, avec leurs approches et leurs méthodes, peuvent avoir un apport fondamental à la valeur global du produit. Pour mieux appréhender les risques possibles ; nous exposons un cadre intégrateur de l’articulation entre le marketing et le design et nous en tirons les conséquences pour le Processus de Développement de Nouveaux Produits. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing and Design seem to live a sometimes tumultuous cohabitation in the New Product Development Process. However, both, with their approaches and their methods, have an important contribution to the global value of the product. For better apprehend possible risks, we expose in this article a framework of the articulation between marketing and design and its consequences for the development of new products. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | valeur pour le consommateur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | design |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Développement de Nouveaux Produits |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | New Product Development |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | design |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mathieu, Jean-Pierre |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roehrich, Gilles |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Valette-Florence, Pierre |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Market Management | 7 | 3 | 2007-09-01 | p. 104-115 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2007-3-page-104?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2007-3-page-104?lang=fr&redirect-ssocas=7080</a> |
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