Les réseaux numériques, le marketing et la question de l’imaginaire (notice n° 756120)
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|---|---|
| fixed length control field | 01701cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123100338.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | de Swarte, Thibault |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les réseaux numériques, le marketing et la question de l’imaginaire |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 24 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ce chapitre prend pour point de départ des résultats en marketing appliqué aux réseaux numériques sur une longue période (1990-2010). A partir de cette base empirique, une recherche plus théorique a porté sur le concept de fidélité du client dans le champ des services de réseaux mobiles. La question de l’imaginaire dans une perspective psychanalytique est posée au fil du chapitre et apporte un éclairage original. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This chapter takes as a starting point the results of market studies applied to digital networks over a long period (1990-2010). From this empirical basis, a more theoretical research has focused on the concept of customer loyalty in the field of mobile digital network services. The question of imaginary in a psychoanalytical perspective provides an original insight. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réseaux numériques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | imaginaire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mobilité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | services de télécommunications |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mobility |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital networks |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | telecommunication services |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | imaginary |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management des technologies organisationnelles | 3 | 1 | 2013-01-01 | p. 67-78 | 2553-3851 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-management-des-technologies-organisationnelles-2013-1-page-67?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-management-des-technologies-organisationnelles-2013-1-page-67?lang=fr&redirect-ssocas=7080</a> |
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