Full Frontal PR (notice n° 80854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01474cam a2200277zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB10075122 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250108085146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250108s2004 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781576601815 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB10075122 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Laermer, Richard |
| 245 01 - TITLE STATEMENT | |
| Title | Full Frontal PR |
| Remainder of title | Getting People Talking about You, Your Business, or Your Product |
| Statement of responsibility, etc. | ['Laermer, Richard'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Bloomberg Press |
| Date of production, publication, distribution, manufacture, or copyright notice | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For years, Richard Laermer has shown small businesses how to build buzz and get media coverage. Now he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, he shows how to hone the pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective. If a business is looking to raise its profile and reach new customers, then this acclaimed book will help it break through the clutter and into the center of attention. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laermer, Richard |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/10075122">https://international.scholarvox.com/netsen/book/10075122</a> |
| Electronic format type | text/html |
| Host name | |
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