For years, Richard Laermer has shown small businesses how to build buzz and get media coverage. Now he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, he shows how to hone the pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective. If a business is looking to raise its profile and reach new customers, then this acclaimed book will help it break through the clutter and into the center of attention.